Project : Grill Themed Multi-Step Mailings
Client : Inspire Marketing Services
With these mailers, Inspire aimed to entertain and spark interest among potential clients by proving that they aren't afraid to step out of the direct junk mail box. Each postcard came with a grilling related gift for the recipient: Step 1: a bottle of branded barbecue sauce, Step 2: a grilling recipe book and, Step 3: a refrigerated box of premium cut steaks. It was important that the gifts not overshadow the nuts and bolts of who Inspire is and what they can do for clients. The pun-filled copy both amuses and informs, while hopefully winning an in-office appointment for Inspire's sales team.