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Citi AAdvantage / Broadcast, Video

Citi AAdvantage INFO

Project : Citi AAdvantage In-Flight Video

Client : Citibank & American Airlines // Havas WW

Citibank & American Airlines were eager to challenge what 'in flight marketing' meant with a more conceptually and visually compelling ad for the Citi AAdvantage credit card. And so, Havas and I concepted, scripted, boarded & pitched several distinct directions and stories for the card's in-flight advertisement. The story had to be crisp, concise and clear even if the audience didn't have their headphones in, and the final product tells a story of adventure, ease and a passion for travel all facilitated by a little, plastic card.

This project received a 2015 Gold Midas Award.

My Work:

  • Concept
  • Original script (Voiceover and titles)
  • Client presentation