Project : Citi AAdvantage In-Flight Video
Client : Citibank & American Airlines // Havas WW
Citibank & American Airlines were eager to challenge what 'in flight marketing' meant with a more conceptually and visually compelling ad for the Citi AAdvantage credit card. And so, Havas and I concepted, scripted, boarded & pitched several distinct directions and stories for the card's in-flight advertisement. The story had to be crisp, concise and clear even if the audience didn't have their headphones in, and the final product tells a story of adventure, ease and a passion for travel all facilitated by a little, plastic card.
This project received a 2015 Gold Midas Award.