Project : Delta Dental Kansas Campaign
Client : Delta Dental KS // Apples & Arrows
Description
Delta Dental wanted to build awareness of their individual insurance plans and encourage current members to retain their insurance. Working with the strategy team at Apples & Arrows, we created the 'Keep Your Smile' tagline and campaign -emphasizing the importance of good dental care by casting your smile as one of life's few constants. Full deliverables included direct mail outreach, social media campaign, statewide media buy with television and radio and a street team to assist with nontraditional outreach. All operating under the campaign concept umbrella of 'Keep Your Smile'
My Work:
Results: During the first flight of the media buy, individual insurance subscriptions ere up by 9,000 since the last count prior to the campaign launch.
Agency: Apples & Arrows
Other campaign elements to come.