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Grant Thornton at the 2017 Tony Awards / Experiential, Web

Grant Thornton at the 2017 Tony Awards
Grant Thornton at the 2017 Tony Awards INFO

Project : 2017 Tony Awards

Client : Grant Thornton

Official accounting partner of the 2017 Tony Awards, Grant Thornton, built a social media campaign encouraging everyone (broadway or otherwise) to celebrate their #SupportingCast...and then they asked me to help execute it. Not only did I have the pleasure of helping Grant Thornton introduce this campaign to their audience, I was also flown out to live tweet from the Tony Awards. Bonus assignments: crafting a note to host, Kevin Spacey, on behalf of the firm & writing lines/jokes for Rachel Bloom to read on air during the 'meet the accountants' segment. Oh, and the campaign reached and interacted with an audience of over 51 million by the end of the event.

My Work:

  • Content strategy consultation
  • Copywriting – Web copy, social copy & a note to Kevin Spacey
  • Scriptwriting – bits for an on-air segment with Rachel Bloom
  • Social media – live tweeting from the 2017 Tony Awards

Learn more about Grant Thornton at the Tony’s (and see more of my copy) on their website.