Project : Worx Axis Broadcast Commercial
Client : Big Spoon Industries
The WORX team wanted to create a new product-driven spot using the footage from another recent commercial. I combed through the existing footage and, collaborating directly with the product team and Big Spoon Industries, scripted a new concise, benefit-first broadcast commercial that focuses on the features and power of the Axis powertool.
Work produced within role as Copy Director at The Banditry Co. Project produced by Big Spoon Industries.