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WORX Axis Commercial / Broadcast, Video

WORX Axis Commercial INFO

Project : Worx Axis Broadcast Commercial

Client : Big Spoon Industries

The WORX team wanted to create a new product-driven spot using the footage from another recent commercial. I combed through the existing footage and, collaborating directly with the product team and Big Spoon Industries, scripted a new concise, benefit-first broadcast commercial that focuses on the features and power of the Axis powertool.

My Work:

  • Story Concept
  • Script & Copywriting (30 & 15 sec cut)
  • Associate Creative Direction

Work produced within role as Copy Director at The Banditry Co. Project produced by Big Spoon Industries.

See studio portfolio piece for more details on this project.