Project : Worx Axis Broadcast Commercial
Client : Big Spoon Industries
Description
The WORX team wanted to create a new product-driven spot using the footage from another recent commercial. I combed through the existing footage and, collaborating directly with the product team and Big Spoon Industries, scripted a new concise, benefit-first broadcast commercial that focuses on the features and power of the Axis powertool.
My Work:
Work produced within role as Copy Director at The Banditry Co. Project produced by Big Spoon Industries.
See studio portfolio piece for more details on this project.