Project : Bud Light's House of Whatever
Client : Anheuser Busch
A campaign that was launched with an epic Super Bowl commercial deserves a strong presence at the Super Bowl, right? Right. So AB called on Mosaic (who called on me) to once again create something amazing and unexpected. The result: The Bud Light House of Whatever. An event with a seemingly endless footprint full of surprises and top notch performances from performers like Nicki Minaj, Diplo, Steve Aoki, Brett Eldredge, Nelly and even Shaq. 100 winners and oodles of lucky locals and SuperBowl visitors got the chance to explore and party in the House of Whatever...and maybe even go to the big game!
The House of Whatever then went on tour for Spring Break and the spring/summer music festival season with scale-able footprints and new experiences to enjoy at each stop. I continued to support on the casting and event production side throughout much of the tour while joining the creative team full-time to dream up and build out Whatever, USA 2.0.