Project : Bud Light Party Conventions
Client : Anheuser Busch/Mosaic
In 2016, Bud Light launched the campaign of The Bud Light Party - a faux political party for everyone. Throughout the project, they came to me with several copy-needs. Local-specific headlines for the banners at the Bud Light Party Conventions throughout the US; questions, answers and the logic map for a custom quiz, humorous campaign platitudes, you name it. As always, I had a blast working with the Mosaic gang on this project.